When these guys launched Chronicle, they flew remote controlled humans through New York City, scoring free publicity from hundreds of media outlets. When Game of Thrones marketed their latest series in the UK, they erected a bus-sized dragon’s head, appearing to have been washed up on a Dorset beach.
If you want to leverage viral marketing of any sorts, you must begin by doing something worth talking about. I am a strong believer that word of mouth is the most powerful form of marketing. Seth Godin, one of the brightest minds in the marketing world, summed it up perfectly when he said: “by definition, remarkable things get remarked upon”. #1 Do Something Remarkable – The Publicity Stunt
WHAT PROGRAMS ARE BEST ON THE MAC FOR MAKING PROMOTIONAL FLYERS MOVIE
Below are 17 strategies, tactics, case studies & ideas for creating an exceptional online marketing campaign for your next movie or TV show. Unfortunately, movie marketing is not a science, but there are a lot of lessons we can learn from those who have successfully (or unsuccessfully) marketed films & shows before us. Another unique factor is that films and TV shows, by their very nature, are content gold mines – a huge privilege when it comes to crafting a powerful content marketing strategy for an upcoming film or TV show launch. Timing is incredibly important – you must build up as much hype in the short space of time leading up to and around the launch as possible. There are a few things unique about marketing films and TV shows. Over the past few weeks I’ve had a number of conversations with people involved in film & TV marketing about how best to use social media to virally promote movies and TV series online.
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